i.t . Pulse Web Design Services Pty Ltd

Planning:- continued

Interactive Stage 1:

Place electronic forms on your web site to encourage potential customers to contact you and order your products or services.

Interactive Stage 2:

Strive for the ultimate goal of letting customers access your products and services just as if they were dealing with you direct. They should be able to, Obtain information; Place orders; Check whether in stock; Expect delivery; Check on delivery status.

If you intend to accept payment on-line via credit card, you will most certainly need assistance from either your host provider or web developer with this issue.

Gather intelligence:

Create mailing lists of clients and send regular product updates or other important news to clients. This can also be posted on the site, and you could invite others to freely join your email list, provided of course that it is worthwhile subscribing. Do this for free.

Also, never send unsolicited email (Spam). The are now laws in some countries including Australia that prohibit this sort of behaviour. Spam is bad - do not Spam.

More issues to discuss with your developer:

Not all will apply and the list is not exhaustive.

What you expect to achieve with the site
Goals / marketing
Security (SSL and encryption)
Asset exposure - what business information you would not like to have published.
e-Commerce.
On-line stores and catalogues
Statistics
Site promotion - Search engine positioning
Site promotion - Self registration
Site promotion - Search engine positioning
Site promotion - email.
Links and reciprocity
Paid banner advertising
Credit card processing - On and Off Line
FAQ's
Polling, Video Streaming and Forum capabilities
e-Mailing Lists
Database integration
On going site maintenance and response time in updating the site. Cost.

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